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Logo Identity
for Early-Stage Founders

You know what you are building. We find the core problem underneath it, fix your position against your 5 competitors, and design an identity no buyer can confuse with theirs.

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Samin Yeaser Nuhas

Founder, MarkApart

Designed by Samin
strategy first, logo last

One designer since 2022. Every identity starts with the problem your brand has to solve, not with a sketch.

50+Founders helped with logo + identity work
2024Featured in Logo System, the logo design collection
15 daysThe full process, questionnaire to handoff
W

Wild AIB2B AI community platform

Logo +

Logo and colour palette for an AI community

Recommended on LinkedIn by Matthew Osborn, their marketing leader.

P

ParticipaParticipatory platform

Identity

Logo work praised in writing by the client

Alex Soufi offered to be a reference for future clients.

?Core problem research ≠Positioning & contrast ▦Moodboards MLogo design AaIdentity system ✓Brand guidelines

●  Nice to meet you

We help founders turn a confusing brand into one buyers remember

Most early-stage brands look like the five competitors next to them. MarkApart fixes the position first, then designs the identity that proves it, in about 15 days.

See what is included

Our process, explained

Here's how it works

1
|  ?     ?     ?  |
| ?    CORE    ?  |
|  ?   PROBLEM    |
* - - - - - - - - -

Week 1

Problem capture

A deep questionnaire, then research on your buyers and your market, centred on the one core problem your brand has to defend against.

2
[you] vs [1][2]
        [3][4][5]
*---- CONTRAST
POSITION FIXED

Week 1

Positioning & direction

Your position is fixed against the 5 competitors buyers actually compare you with. Moodboards and stylescapes agree the direction before anything is drawn.

3
. - - - - - - - .
| M  ====    *  |
|     LOGO      |
' - - - - - - - '

Week 2

Identity design

Only now the logo, designed on top of the positioning, then grown into the full system: colour, type, and layout rules. You approve the direction before it ships.

4
* FILES   * GUIDES
| *  *  *  *    |
|    HANDOFF    |
*  WALKTHROUGH

Week 3

Delivery & handoff

Guidelines written down, the complete file library organised, and a walkthrough so your team can run the brand without the designer in the room.

Our clients

Recent work

Before MarkApart, Samin designed for

Wild AIParticipaMavrenVantixGP LabOmni3Ambill TechStrive Education

About us

One founder, obsessed
with contrast

Samin Yeaser Nuhas
Samin Yeaser NuhasFounder & designer
MarkApartThe studio, est. 2022

MarkApart is the studio of Samin Yeaser Nuhas, a logo + identity designer based in Dinajpur, Bangladesh, working with early-stage founders worldwide. His work has been featured in Logo System (2024), and he has helped 50+ founders look like the companies they are trying to become.

His rule is simple: AI can generate a logo in seconds, but a founder rarely knows their own core problem, or what their brand has to defend against. That is the work. The questionnaire, the research, the positioning against 5 competitors, the contrast. The logo is what comes out at the end of it.

Now he does that work for founders directly. You stay the founder and the decision maker; he handles the strategy and the design, and nothing is delivered until you have approved the direction it is built on.

FounderMarkApartNow
Founders helpedLogo + identity clients50+ so far
Designing sinceStudio founded Feb 20222022
RecognitionInternational logo collectionLogo System (2024)

What you get

One package, everything included

Done-for-you logo + identity

Every identity comes from your own material: your buyers, your problem, your competitors. You approve the positioning and the direction before the final design ships.

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Questions first? Email hello.saminyesser@gmail.com or DM BRAND on LinkedIn.

What is included

  • Core problem questionnaire The deep set of questions every engagement starts with
  • Buyer & market research Centred on the problem your brand has to solve
  • Positioning against your 5 competitors The contrast your brand will own, fixed in writing
  • Moodboards & stylescapes Direction agreed before a single logo route is drawn
  • Logo suite Primary, secondary and icon marks, one-colour and reversed
  • Full identity system The graphic language around the logo
  • Colour palette & type system Chosen to separate you, not follow the category
  • Brand guidelines Usage rules written for designers and non-designers
  • Complete file handoff Print and screen formats, organised and named clearly
  • Handoff walkthrough A call through where everything lives and how to use it
  • Strategy summary The thinking documented, so decisions stay defensible
  • Direct access to the designer No account managers, no hand-offs
  • You approve every direction Nothing final ships without your sign-off

FAQ

Your questions, answered

Have more questions? Book an appointment and we will talk

How quickly will I have my identity?
About 15 days, in three stages: Week 1 strategy and direction, Week 2 brand system design, Week 3 delivery and handoff. The timeline holds when questionnaire answers and feedback at the checkpoints come back on time.
Do you guarantee my brand will stand out?
No one can honestly guarantee how a market reacts. What the process commits to is the work underneath it: your position is fixed against the exact 5 competitors your buyers compare you with, and every design choice has to defend that contrast before it is approved.
Will the logo actually be original?
That is the point of the order of work. The logo is designed last, on top of your core problem and your competitor contrast, and checked against your competitor set so it does not already exist in your market.
What makes MarkApart different from other designers?
Most designers start drawing on day one and sell you a logo file. MarkApart sells one thing, logo + identity, and starts with the problem: questionnaire, research, positioning, contrast, moodboards, then the logo. One designer does all of it, and the work is featured in Logo System (2024).
How much involvement is required from me?
Honest questionnaire answers in Week 1, and timely feedback at three checkpoints: positioning, design direction, and the final system. Most founders spend a few focused hours across the 15 days.
What is included?
One package: core problem questionnaire, buyer and competitor research, positioning against your 5 competitors, moodboards, the full logo suite, identity system, colour and type, brand guidelines, organised file handoff and a walkthrough. You approve every direction. The full breakdown is above.

Booking open

Let us talk

Book a free 30-minute call. Bring your core problem, or the suspicion that your brand looks like everyone else. That is enough to start.

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